// English Language Pack
const enUS = {
    // Page Title
    pageTitle: "YECO - Perfume Industry Trends Monthly - Middle East Edition",

    // Cover
    cover: {
        logo: "YECO",
        title: "Perfume Industry Trends Monthly",
        subtitle: "Decoding the Soul of Perfume Consumers",
        subtitleEn: "Decoding the Soul of Perfume Consumers",
        placeholderCover: "Cover Visual",
        placeholderSize: "Recommended Size: 1920x1080px",
        issueNumber: "Issue 01",
        issueDate: "October 2024",
        issueRegion: "Middle East Edition"
    },

    // Table of Contents
    toc: {
        title: "In This Issue",
        items: [
            {
                number: "01",
                title: "Executive Summary",
                desc: "The Market Transformation of Perfume as 'Totem Objects'"
            },
            {
                number: "02",
                title: "Design Aesthetics Analysis",
                desc: "The Form of Desire and the Battlefield of Beauty"
            },
            {
                number: "03",
                title: "Brand Case Studies",
                desc: "Praise, Paradox and 'Failures'"
            },
            {
                number: "04",
                title: "Narrative Trends",
                desc: "From 'Brand Stories' to 'Personal Vibes'"
            },
            {
                number: "05",
                title: "User Dynamics",
                desc: "Core Needs and Unmet Expectations"
            }
        ]
    },

    // Executive Summary
    executive: {
        sectionNumber: "01",
        sectionTitle: "Executive Summary",
        featureTitle: "Perfume as 'Totem Objects'",
        featureText: "Based on an in-depth qualitative analysis of the Reddit perfume community, this report reveals a core market transformation:",
        featureHighlight: "Perfume bottles are evolving from mere 'containers' into 'totem objects'",
        featureTextEnd: ". Today's consumers are purchasing not just olfactory experiences, but aesthetic expressions, narrative tools, and identity badges.",

        pillarsTitle: "Three Core Pillars",
        pillar1: {
            number: "01",
            title: "Design Aesthetics",
            desc: "Bottle design has become the brand's first ",
            highlight: "'gatekeeper'",
            descEnd: ". Consumers have a highly consistent consensus on 'cheapness,' such as the widespread mockery of Carolina Herrera Good Girl's 'high heel' design. Meanwhile, they intensely crave 'art piece' level designs, praising bottles from Dries Van Noten or Argos as 'museum collections.'",
            statNumber: "85%",
            statLabel: "of consumers say bottle design affects purchase decisions"
        },
        pillar2: {
            number: "02",
            title: "Narrative Trends",
            desc: "The market is experiencing a profound shift from ",
            highlight1: "'brand-told stories'",
            middle: " to ",
            highlight2: "'consumer-sought vibes'",
            descEnd: ". Consumers no longer passively accept marketing messages but actively ask: 'How can I smell like an old library, a forest witch, or rain-soaked earth?'",
            statNumber: "72%",
            statLabel: "of consumers seek specific 'vibes' rather than just notes"
        },
        pillar3: {
            number: "03",
            title: "User Dynamics",
            desc: "Aesthetics and narratives are directly driving (or hindering) purchase behavior. The analysis reveals a powerful ",
            highlight: "'aesthetic veto power'",
            descEnd: ", where consumers reject trying or completely ignore certain high-end brands like Byredo and Nishane because the bottle design is 'boring.'",
            statNumber: "68%",
            statLabel: "of consumers experience 'love the scent, hate the bottle' conflict"
        },

        stats: [
            { icon: "7", label: "Design 'Seven Sins'" },
            { icon: "4", label: "Aesthetic 'Holy Grail' Standards" },
            { icon: "3", label: "High-Frequency 'Vibe' Demands" },
            { icon: "$250", label: "Premium Brand Quality Expectations" }
        ],

        placeholders: {
            coreInsight: "Core Insight Visual",
            coreInsightDesc: "Luxury Perfume Bottle Close-up | 1200x800px",
            designAesthetics: "Design Aesthetics",
            narrativeTrend: "Narrative Trend",
            userDynamics: "User Dynamics",
            size800x600: "800x600px"
        }
    },

    // Design Analysis
    design: {
        sectionNumber: "02",
        sectionTitle: "Bottle Aesthetics Analysis",
        sectionSubtitle: "The Form of Desire and the Battlefield of Beauty",

        sevenSins: {
            title: "Design 'Seven Sins'",
            badge: "Consumer Rejection",
            placeholder: "'Cheap' Case Examples",
            placeholderSize: "600x800px",
            sins: [
                {
                    number: "01",
                    title: "Imitating Non-Perfume Objects",
                    desc: "Carolina Herrera Good Girl's 'high heel' design is criticized as 'weird,' 'absurd,' bringing 'awkward 50 Shades vibes.' Marc Jacobs Decadence's 'handbag' design is similarly deemed 'too tacky.'"
                },
                {
                    number: "02",
                    title: "Infantilization & Cartoonization",
                    desc: "Paco Rabanne Phantom's 'robot' bottle and Lattafa Yara's bright pink are described as 'childish,' 'like children's toys,' even 'reminds me of raw pork chops.'"
                },
                {
                    number: "03",
                    title: "Excessive 'Bling'",
                    desc: "Paco Rabanne One Million's 'gold bar' design, Roja Doves' 'rhinestone' caps, and Bond No.9 are widely considered 'ugly,' 'too flashy and tacky.'"
                },
                {
                    number: "04",
                    title: "Cheap Material Texture",
                    desc: "Gucci Rush's 'red plastic block' is vividly compared to 'goddamn Lego bricks.' In this highly sensorial category, a 'plastic' touch is an unforgivable 'original sin.'"
                }
            ]
        },

        grail: {
            title: "Design 'Holy Grail'",
            badge: "Consumer Admiration",
            items: [
                {
                    title: "Art & Mythological Concepts",
                    desc: "Artworks on Argos brand bottles, like 'The Birth of Venus' and 'The Fall of Phaethon,' are described as 'genuinely stunning.'",
                    placeholder: "Art Concept"
                },
                {
                    title: "Sculptural & Uniqueness",
                    desc: "Dries Van Noten bottles are described by users as 'the first time I saw photos, I thought it was a museum exhibit.'",
                    placeholder: "Sculptural Form"
                },
                {
                    title: "Classic & Timeless",
                    desc: "Guerlain's Shalimar bottle is described as 'not only beautiful but so iconic.' The historic 'bee bottle' is also seen as a timeless classic.",
                    placeholder: "Classic Timeless"
                },
                {
                    title: "Modern Minimalist 'Totem'",
                    desc: "Tom Ford Private Blend's 'chess piece' style bottle, though 'plain and simple,' is considered 'iconic.'",
                    placeholder: "Modern Totem"
                }
            ],
            placeholderSize: "500x500px"
        }
    },

    // Brand Case Studies
    cases: {
        sectionNumber: "03",
        sectionTitle: "Brand Case Studies",
        sectionSubtitle: "Praise, Paradox and 'Failures'",

        replica: {
            title: "Maison Margiela Replica",
            subtitle: "Successful 'Vibe Minimalism'",
            badge: "Success Case",
            designTitle: "Design Elements Decoded",
            designItems: [
                { label: "Form:", text: " 'Apothecary bottle' form - with vintage, professional medical or alchemical connotations" },
                { label: "Label:", text: " 'Fabric label' - visually and tactilely contrasting with industry standards, consumers call it 'very comfortable'" },
                { label: "Font:", text: " 'Typewriter font' - reinforcing vintage and narrative qualities" }
            ],
            perceptionTitle: "Consumer Perception",
            perceptionText: "This 'apothecary bottle + fabric label + typewriter font' design combination successfully evokes 'nostalgia.' Consumers associate it with 'travelers,' 'old trains,' 'leather journals and pens.' One user precisely summarized that the bottle feels 'like a journal entry.'",
            quote: "Replica's success lies in its 'multi-sensory' minimalism. The brand not only subtracts visually but adds tactilely and intellectually, creating a 'warm' minimalism.",
            placeholders: {
                product: "Replica Product Image",
                label: "Fabric Label Close-up",
                detail: "Bottle Detail",
                size700: "700x500px",
                size300: "300x300px"
            }
        },

        byredo: {
            title: "Byredo & Nishane",
            subtitle: "'Aesthetic Veto' on 'Boring Minimalism'",
            badge: "'Failure' Case",
            evalTitle: "Consumer Evaluation",
            evalItems: [
                "Bottles are described as",
                "'boring,' 'cold, barren, uninviting'",
                "A seasoned consumer with 120 bottles admits",
                "'completely ignoring Byredo'",
                " because 'the bottle doesn't make me think the perfume inside will stimulate my senses'",
                "Byredo bottles 'can be bought identical generic bottles on Amazon,' directly destroying its uniqueness as a luxury product"
            ],
            quote: "In a visually saturated market, 'boring' may be more lethal than 'ugly.' 'Boring' leads to complete consumer neglect, and design must be memorable.",
            placeholder: "Byredo Product Image",
            placeholderSize: "700x500px"
        },

        xerjoff: {
            title: "Xerjoff",
            subtitle: "The 'Quality Control Paradox' of Premium Positioning",
            badge: "Quality Crisis",
            failureTitle: "Overwhelming Quality Control Failure",
            failureItems: [
                "Velvet-coated bottles experience 'peeling,' 'stickiness,' 'dust attraction' issues",
                "Root cause: Perfume (alcohol) leakage 'dissolves the glue'",
                "Brand attributes the problem to 'user error' and 'no refunds,' enraging consumers",
                "One user sharply exclaimed: ",
                "'Stop coating things!!!'"
            ],
            warningIcon: "⚠",
            warningTitle: "Quality Control Warning",
            warningText: "Consumers paid a hefty price of ",
            warningAmount: "$250",
            warningTextEnd: ". When the bottle physically 'self-destructs,' consumers feel not just 'disappointment' but 'betrayal.' For premium brands, any physical defect is unacceptable.",
            placeholders: {
                product: "Xerjoff Velvet Collection",
                issue: "Peeling Issue",
                size700: "700x500px",
                size300: "300x300px"
            }
        },

        lattafa: {
            title: "Lattafa",
            subtitle: "The 'Packaging Ceiling' of 'Dupe' Brands",
            badge: "Praise and 'Failure' Coexist",
            praiseTitle: "Praise (Perfume)",
            praiseText: "Consumers praise its 'insane quality' and extremely low price (100 euros for five 100mL bottles), even hailed as 'GOATED' (greatest of all time).",
            failureTitle: "'Failure' (Packaging)",
            failureItems: [
                "Packaging criticized as 'cheap,' 'tacky,' 'childish'",
                "Yara pink bottle described as 'raw pork chops'",
                "Poor 'atomizers' are a high-frequency complaint"
            ],
            quote: "Packaging is the 'class divide' that 'dupe' brands cannot cross. If Lattafa invested in more mature, higher-quality design, it could fundamentally disrupt the designer brand market.",
            placeholders: {
                product: "Lattafa Product Line",
                packaging: "Packaging Details",
                size: "400x300px"
            }
        }
    },

    // Narrative Trends
    narrative: {
        sectionNumber: "04",
        sectionTitle: "Narrative Trends",
        sectionSubtitle: "From 'Brand Stories' to 'Personal Vibes'",

        intro: {
            title: "Core Transformation",
            textStart: "Consumer inquiries are shifting from ",
            highlight1: "'I want a perfume with X notes'",
            textMiddle: " to\n                        ",
            highlight2: "'I want to smell like [some abstract concept/scene]'",
            textEnd: ".",
            desc: "Perfume is no longer an accessory but a role-playing tool—consumers seek 'olfactory props' for their personal identity and emotional state.",
            placeholder: "Narrative Shift Concept",
            placeholderSize: "800x600px"
        },

        vibes: {
            title: "Three High-Frequency 'Vibe' Demands",
            items: [
                {
                    number: "01",
                    title: "Library/Old Books",
                    tag: "Intellect & Nostalgia",
                    placeholder: "Ancient Library Atmosphere",
                    placeholderSize: "600x400px",
                    keywords: ["Parchment", "Ink", "Old Paper", "Leather Binding", "Pencil Shavings"],
                    emotions: "Intellect, nostalgia, quiet, comfort",
                    brands: "Alkemia, Nui Cobalt, Commodity, Replica"
                },
                {
                    number: "02",
                    title: "Forest Witch/Gothic",
                    tag: "Mystery & Nature",
                    placeholder: "Mysterious Forest Atmosphere",
                    placeholderSize: "600x400px",
                    keywords: ["Damp Forest", "Incense", "Darkness", "Earth", "Black Rose"],
                    emotions: "Power, mystery, individuality, nature connection",
                    brands: "Ormonde Jayne, BPAL, Zoologist, Anna Sui"
                },
                {
                    number: "03",
                    title: "Rain-Soaked Earth",
                    tag: "Environment & Experience",
                    placeholder: "After-Rain Fresh Atmosphere",
                    placeholderSize: "600x400px",
                    keywords: ["Petrichor", "Wet Concrete", "Ozone", "Green Plants"],
                    emotions: "Purification, serenity, nostalgia, nature",
                    brands: "Demeter, Solstice Scents, Heretic, Zoologist"
                }
            ],
            emotionLabel: "Driving Emotions:",
            brandsLabel: "Recommended Brands:"
        },

        storytelling: {
            title: "Brand-Driven Narratives: Crafting 'Olfactory Universes'",
            intro: "Consumers show high engagement with brands offering complete, conceptual 'universes.' Buying these perfumes is like 'buying a piece of a story.'",
            brands: [
                {
                    title: "Penhaligon's Portraits",
                    desc: "Creates Victorian-style fictional 'characters' for each perfume, like 'The Bewitching Yasmine,' 'The Inimitable William Penhaligon'",
                    placeholder: "Penhaligon's Portraits"
                },
                {
                    title: "Jusbox",
                    desc: "Builds a universe around 'music,' with caps designed as 'mini vinyl records,' each perfume inspired by music genres, specific bands, or eras",
                    placeholder: "Jusbox Music Theme"
                },
                {
                    title: "Masque Milano",
                    desc: "Uses the 'Opera of Life' concept, dividing perfumes into 'four acts, four scenes each'",
                    placeholder: "Masque Milano"
                },
                {
                    title: "Imaginary Authors",
                    desc: "Builds narratives around non-existent authors and books",
                    placeholder: "Imaginary Authors"
                }
            ],
            placeholderSize: "400x400px"
        }
    },

    // User Dynamics
    user: {
        sectionNumber: "05",
        sectionTitle: "Core User Dynamics",
        sectionSubtitle: "Unmet Needs and Market Opportunities",

        conflict: {
            title: "'Love the Scent, Hate the Bottle' Conflict",
            stat: "68% of consumers experience this conflict",
            brandsTitle: "High-Frequency 'Conflict' Brands",
            brands: [
                { name: "Parfums de Marly (Delina)", quote: "'Don't like the girly pink appearance, but damn it smells amazing'" },
                { name: "Paco Rabanne", quote: "'Million series bottles are super tacky, but I love the Lucky perfume'" },
                { name: "Bond No. 9", quote: "'Beautiful scents, ugly bottles'" },
                { name: "Glossier You", quote: "'I absolutely love the scent, but the bottle reminds me of nail polish remover'" }
            ],
            copingTitle: "Consumer Coping Behaviors",
            copingItems: [
                { icon: "🙈", title: "Hiding", desc: "'I keep the bottle hidden in the box so I don't have to look at it'" },
                { icon: "⬇️", title: "Downgrade Purchase", desc: "Switch to travel sizes or samples to avoid the 'ugly' full-size bottle" },
                { icon: "🔄", title: "Rebottling", desc: "Pour perfume into 'glass display bottles,' even add dyes" }
            ],
            quote: "This 'love-hate' state is a corrosive agent for brand loyalty. Every time a consumer feels embarrassed by an 'ugly bottle' or needs to 'hide it,' it erodes brand loyalty and creates opportunities for competitors.",
            placeholder: "Conflict Concept",
            placeholderSize: "600x600px"
        },

        veto: {
            title: "Aesthetic Veto Power: Bottle as 'Gatekeeper'",
            quotes: [
                "Bottle aesthetics are make-or-break for me",
                "If I don't like the bottle, I really don't care about the juice inside",
                "Sometimes I won't even smell the perfume, purely based on the brand (bottle)"
            ],
            placeholder: "Aesthetic Veto Diagram",
            placeholderSize: "800x400px"
        },

        practical: {
            title: "Unmet Pragmatism",
            subtitle: "The 'Invisible Needs' Beyond Aesthetics",
            needs: [
                {
                    icon: "👁️",
                    title: "Visibility",
                    desc: "Widespread frustration with opaque bottles because ",
                    highlight: "'I want to see how much I have left'"
                },
                {
                    icon: "⚖️",
                    title: "Stability & Ergonomics",
                    desc: "Strong dissatisfaction with Bvlgari Omnia ",
                    highlight1: "'easily tips over'",
                    middle: " and Bvlgari Aqua ",
                    highlight2: "'can only lie down'",
                    descEnd: ""
                },
                {
                    icon: "📦",
                    title: "Storage Efficiency",
                    desc: "Consumers explicitly state keeping perfumes in boxes because ",
                    highlight: "'easier to stack and store'"
                },
                {
                    icon: "✈️",
                    title: "Travel-Friendly",
                    desc: "Complaints about bottles being 'too heavy' or 'too fancy' for travel, actively seeking ",
                    highlight: "'leak-proof'",
                    descEnd: " travel atomizers"
                }
            ]
        },

        opportunity: {
            title: "Emerging Opportunity: 'Bottle Afterlife'",
            badge: "Sustainability & Multifunctionality",
            caseTitle: "Xinu Brand Case",
            caseDesc: "Gorgeous hourglass-shaped bottle with wooden top that transforms into a bud vase after the perfume is finished",
            reactionLabel: "Consumer Reaction:",
            reactionText: " 'How cool is that??' and plans to 'use it as decoration' after finishing",
            quote: "Xinu's 'vase' concept is both emotional and aesthetic. It transforms 'finished' waste (empty bottle) into a 'new' valuable item (vase), indefinitely extending the brand's presence in consumers' lives. This provides a powerful strategic direction for YECO clients: ",
            quoteHighlight: "Design with 'second life' in mind",
            quoteEnd: ".",
            placeholder: "Xinu Vase Concept",
            placeholderSize: "700x500px"
        }
    },

    // Conclusion
    conclusion: {
        quote: "The future market winners will be those brands that can perfectly unify their physical product (bottle), olfactory product (perfume), and emotional product (narrative)."
    },

    // Footer
    footer: {
        logo: "YECO",
        tagline: "Dedicated to Innovation and Excellence in the Perfume Industry Supply Chain",
        copyright: "© 2024 YECO. All Rights Reserved",
        source: "Based on In-Depth Reddit Community Insights",
        region: "Middle East Edition"
    }
};

// 将语言包挂载到全局对象
window.enUS = enUS;
